Quit Futzing Around and Clean Up Your Data Already!

Unless you’ve been living under a rock, by now you know that the cost of having dirty data is huge. A simple search for “the cost of dirty data” will yield more than two billion results. We’re not going to cover the topic but you don’t have to trust us. Let Me Google That for you. Also, in the spirit of managing scope for this article, We’re going to focus only on your company database–you know, your accounts and your prospects. There are two very basic questions you need to be able to answer with your data to consider your data “clean”

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